TikTok is introducing a fresh option that enables them to reduce the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the platform revealed that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This advancement comes amid a increase in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A considerable share of this output is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from AI artwork to informative clips, and we want to give people the ability to see more or less of that, depending on their own preferences,” commented a platform representative.
AI on the Platform
The service disclosed that there are presently over a billion videos on its app tagged as AI-generated. Overall, in excess of 100 million pieces of content are added to the service daily, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be able to decrease or raise the amount of artificial media they see by using the topic control feature in the platform and picking AI-made media. Other topics that can already be controlled under the setting encompass news, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies require users to label lifelike AI-made content, and it forbids dangerous fake videos of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the app will from now on add an AI-generated tag to content made using its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This step is intended to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally establishing a $2 million educational fund for professionals and groups to develop learning resources about responsible artificial intelligence. This program will benefit non-profit groups dedicated to training computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, following discussion over plans to lay off a large number of safety staff in the UK. It is expected to cut a significant number of roles in its user protection division in its British office, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content prior to it gets reviewed by humans. TikTok reported a notable drop in disturbing and violent content seen by content reviewers over the previous year due to the use of its machine learning processes.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is where a extensive automated help is really helping us process content quickly.”
